{"id":439,"date":"2010-09-06T08:37:15","date_gmt":"2010-09-06T06:37:15","guid":{"rendered":"http:\/\/www.creativedirector.se\/blog\/?p=439"},"modified":"2010-09-04T14:44:52","modified_gmt":"2010-09-04T12:44:52","slug":"ikea-ett-varumarke-utan-engagemang","status":"publish","type":"post","link":"https:\/\/www.creativedirector.se\/blog\/2010\/09\/06\/ikea-ett-varumarke-utan-engagemang\/","title":{"rendered":"IKEA – Ett varum\u00e4rke utan engagemang"},"content":{"rendered":"

\"IKEA
\n IKEA<\/a> \u00e4r<\/a> enorma.<\/a> De<\/a> borde<\/a> vara<\/a> det<\/a> bolag<\/a> som<\/a> satsade<\/a> mest<\/a> p\u00e5<\/a> olika<\/a> former<\/a> av v\u00e4lg\u00f6renhet.<\/a> Fast v\u00e4nta<\/a> nu h\u00e4r,<\/a> n\u00e4r h\u00f6rde<\/a> du<\/a> senast<\/a> om<\/a> att<\/a> IKEA<\/a> sysslade<\/a> med<\/a> v\u00e4lg\u00f6renhet?<\/a><\/p>\n

Ja, just det. IKEA \u00e4r osynliga.<\/a> De tar inte det samh\u00e4llsansvar som m\u00e5nga andra bolag g\u00f6r. De b\u00f6rjar helt tappa den lilla gnutta sj\u00e4l som de har. N\u00e4stan alla andra bolag \u00e4r med och sponsrar och tar ett ansvar f\u00f6r l\u00e4nderna de \u00e4r aktiva i, men inte IKEA. I dagens samh\u00e4lle s\u00e5 \u00e4r det inte bara h\u00e5rda fakta som l\u00e5gt pris som lockar. Milj\u00f6aspekten var poppis f\u00f6rr, det som IKEA nu h\u00e4nger p\u00e5, men det \u00e4r andra v\u00e4rden som kr\u00e4vs f\u00f6r ett varum\u00e4rke skall n\u00e5 nya h\u00f6jder. IKEA har helt missat detta.<\/p>\n

Vad \u00e4r mitt r\u00e5d till IKEA. Starta upp med att g\u00e5 in med pengar i idrott, kultur och ungdomsverksamheter runt om i v\u00e4rlden. Se till att synas i positiva milj\u00f6er. Ni kan inte bara leva ett Joakim von Anka liv och bygga slott av alla miljarder. IKEAs varum\u00e4rke kan l\u00e4tt falla utf\u00f6r och de flesta ser bara en koppling till IKEA, billiga m\u00f6bler. Ord som kvalit\u00e9 och engagemang, finns inte kring IKEAs varum\u00e4rke. Det hade oroat mig.<\/p>\n

Att sen nu IKEA sl\u00e5r ut privata alternativ f\u00f6r second hand, genom att liera sig med blocket, \u00e4r s\u00e5 fult att jag knappt finner ord. IKEA, det \u00e4r inte ok!<\/p>\n","protected":false},"excerpt":{"rendered":"

IKEA \u00e4r enorma. De borde vara det bolag som satsade mest p\u00e5 olika former av v\u00e4lg\u00f6renhet. Fast v\u00e4nta nu h\u00e4r, n\u00e4r h\u00f6rde du senast om att IKEA sysslade med v\u00e4lg\u00f6renhet? Ja, just det. IKEA \u00e4r osynliga. De tar inte det samh\u00e4llsansvar som m\u00e5nga andra bolag g\u00f6r. De b\u00f6rjar helt tappa den lilla gnutta sj\u00e4l som […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[110],"tags":[202,45,360,1759,361],"class_list":["post-439","post","type-post","status-publish","format-standard","hentry","category-varumarke","tag-ikea","tag-inredning","tag-socialtengagemang","tag-varumarke","tag-valgorenhet"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.creativedirector.se\/blog\/wp-json\/wp\/v2\/posts\/439","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.creativedirector.se\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.creativedirector.se\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.creativedirector.se\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.creativedirector.se\/blog\/wp-json\/wp\/v2\/comments?post=439"}],"version-history":[{"count":4,"href":"https:\/\/www.creativedirector.se\/blog\/wp-json\/wp\/v2\/posts\/439\/revisions"}],"predecessor-version":[{"id":443,"href":"https:\/\/www.creativedirector.se\/blog\/wp-json\/wp\/v2\/posts\/439\/revisions\/443"}],"wp:attachment":[{"href":"https:\/\/www.creativedirector.se\/blog\/wp-json\/wp\/v2\/media?parent=439"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.creativedirector.se\/blog\/wp-json\/wp\/v2\/categories?post=439"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.creativedirector.se\/blog\/wp-json\/wp\/v2\/tags?post=439"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}